Here I share what I’m learning as I build my digital marketing skills – from SEO fundamentals to WordPress mistakes, wins, and everything in between. Each post is practical, honest, and part of my journey into this new chapter.
- Why I’m Learning SEO and CRO | My Digital Marketing Journey
Hi, I’m Chris Hinksman — an Australian who recently traded the beaches of home for the cobblestones of Lithuania. - Building My First Website with WordPress and Astra
Hi, I’m Chris Hinksman. I’m an Australian who recently moved to Lithuania and decided it was time for a new challenge. After almost two decades in the pharmaceutical industry—where precision,… Read more: Building My First Website with WordPress and Astra - How to Write Blogs for SEO: What I Learned the Hard Way
When I first started learning how to write blogs for SEO, I genuinely believed it would be simple. I’d write something thoughtful, upload it, and feel quietly proud of myself.… Read more: How to Write Blogs for SEO: What I Learned the Hard Way - Optimized for Mobile: Building a Fast WordPress Experience
When I first started building my site, I assumed WordPress would automatically take care of everything optimized for mobile. I believed a responsive theme and a few layout adjustments would… Read more: Optimized for Mobile: Building a Fast WordPress Experience - Learning SEO: A Beginner’s Guide to the What, Why, and How
Starting this journey into SEO has been both exciting and a little daunting. After years in a completely different industry, I’ve found myself fascinated by what makes a website work—what… Read more: Learning SEO: A Beginner’s Guide to the What, Why, and How - How to Boost Conversions When You Don’t Have Much Traffic
How to boost Conversions when you don’t have much traffic often gets overlooked due to Conversion Rate Optimization (CRO) being talked about in the context of scale. Big numbers. Large… Read more: How to Boost Conversions When You Don’t Have Much Traffic - CRO Made Simple: Beginner’s Guide to Higher Conversions
If your website gets visitors but very few of them take action, you’re not doing anything “wrong” — you’re just seeing what most website owners eventually run into. Traffic shows… Read more: CRO Made Simple: Beginner’s Guide to Higher Conversions - Why I Built a Second Website as a Marketing Experiment Platform
There’s something slightly uncomfortable about starting again. - How I structured a brand-new website for SEO from day one
Starting a brand-new website is both freeing and slightly uncomfortable. There’s no traffic to protect, no legacy structure to untangle, and no historical decisions shaping what you can or cannot… Read more: How I structured a brand-new website for SEO from day one - What Happens in the First 60 Days of a New Website?
Launching a new website creates an interesting tension between expectation and reality. - Publishing vs Distribution: The Lesson Most New Websites Learn Too Late
When I first started building websites, I carried a quiet assumption with me. If I wrote thoughtful content, structured it carefully, and followed SEO best practices, people would eventually find… Read more: Publishing vs Distribution: The Lesson Most New Websites Learn Too Late - Developing an SEO Testing Strategy When You Don’t Have Much Traffic Yet
When I started building websites as part of my transition into marketing, I assumed the biggest challenge would be traffic. Like most people entering SEO, I imagined the difficult part… Read more: Developing an SEO Testing Strategy When You Don’t Have Much Traffic Yet - The Marketing Strategy Behind The Frictionless Man
Designing a live content platform to test audience psychology, SEO, and behavioural marketing in real time. - What Actually Drives Clicks? A 4-Week Experiment on Hook Strategy
A 4-week test of messaging strategy, user behaviour, and measurement accuracy - What Google Analytics 4 Changed About How I Think About Behaviour
When I first started learning digital marketing, I assumed analytics was mostly about traffic. - Start Here: From Learning SEO to Understanding Marketing
This site documents my transition from learning digital marketing to testing and understanding it through structured experimentation. Over the past year, I’ve spent a significant amount of time learning about… Read more: Start Here: From Learning SEO to Understanding Marketing - What Google Search Console Taught Me About SEO Expectations
When I first started learning SEO, I imagined progress would feel far more visible than it actually does. The process seemed fairly logical in theory: publish a page, optimise the… Read more: What Google Search Console Taught Me About SEO Expectations - More Clicks Didn’t Create Better Engagement: What Experiment 2 Revealed About Audience Alignment
Over the past several weeks, I’ve been continuing a behavioural marketing experiment on a small website I built called The Frictionless Man — a project originally created to explore how… Read more: More Clicks Didn’t Create Better Engagement: What Experiment 2 Revealed About Audience Alignment - SEO Content Analysis: Breaking Down One Frictionless Man Article
When I first started building The Frictionless Man, I assumed the biggest challenge would be visibility. Learning SEO felt like learning how to attract attention. Keywords, indexing, impressions, rankings, and… Read more: SEO Content Analysis: Breaking Down One Frictionless Man Article - What Makes a Marketing Experiment Worth Running? My Marketing Experiment Framework
One of the unexpected benefits of building The Frictionless Man has been discovering how differently marketing feels when you stop studying theory and start observing behaviour directly. Before launching the… Read more: What Makes a Marketing Experiment Worth Running? My Marketing Experiment Framework - Why Audience Alignment Matters More Than Traffic Volume
When I started Experiment 2, I thought I was testing engagement. At least, that was the intention on paper. The goal was to understand what happened after somebody clicked. Could… Read more: Why Audience Alignment Matters More Than Traffic Volume