Here I share what I’m learning as I build my digital marketing skills – from SEO fundamentals to WordPress mistakes, wins, and everything in between. Each post is practical, honest, and part of my journey into this new chapter.
- Why I’m Learning SEO and CRO | My Digital Marketing Journey
Hi, I’m Chris Hinksman — an Australian who recently traded the beaches of home for the cobblestones of Lithuania. After nearly two decades in the pharmaceutical industry, I became well-versed… Read more: Why I’m Learning SEO and CRO | My Digital Marketing Journey - Building My First Website with WordPress and Astra
Hi, I’m Chris Hinksman. I’m an Australian who recently moved to Lithuania and decided it was time for a new challenge. After almost two decades in the pharmaceutical industry—where precision,… Read more: Building My First Website with WordPress and Astra - How to Write Blogs for SEO: What I Learned the Hard Way
When I first started learning how to write blogs for SEO, I genuinely believed it would be simple. I’d write something thoughtful, upload it, and feel quietly proud of myself.… Read more: How to Write Blogs for SEO: What I Learned the Hard Way - Optimized for Mobile: Building a Fast WordPress Experience
When I first started building my site, I assumed WordPress would automatically take care of everything optimized for mobile. I believed a responsive theme and a few layout adjustments would… Read more: Optimized for Mobile: Building a Fast WordPress Experience - Learning SEO: A Beginner’s Guide to the What, Why, and How
Starting this journey into SEO has been both exciting and a little daunting. After years in a completely different industry, I’ve found myself fascinated by what makes a website work—what… Read more: Learning SEO: A Beginner’s Guide to the What, Why, and How - How to Boost Conversions When You Don’t Have Much Traffic
How to boost Conversions when you don’t have much traffic often gets overlooked due to Conversion Rate Optimization (CRO) being talked about in the context of scale. Big numbers. Large… Read more: How to Boost Conversions When You Don’t Have Much Traffic - CRO Made Simple: Beginner’s Guide to Higher Conversions
If your website gets visitors but very few of them take action, you’re not doing anything “wrong” — you’re just seeing what most website owners eventually run into. Traffic shows… Read more: CRO Made Simple: Beginner’s Guide to Higher Conversions - Why I Built a Second Website as a Marketing Experiment Platform
There’s something slightly uncomfortable about starting again. After nearly two decades working in the pharmaceutical industry, I became used to environments where precision mattered. Systems were documented. Processes were repeatable.… Read more: Why I Built a Second Website as a Marketing Experiment Platform - How I structured a brand-new website for SEO from day one
Starting a brand-new website is both freeing and slightly uncomfortable. There’s no traffic to protect, no legacy structure to untangle, and no historical decisions shaping what you can or cannot… Read more: How I structured a brand-new website for SEO from day one - What Happens in the First 60 Days of a New Website?
Launching a new website creates an interesting tension between expectation and reality. You understand, at least mentally, that SEO takes time. Authority is earned slowly, search engines need context, and… Read more: What Happens in the First 60 Days of a New Website? - Publishing vs Distribution: The Lesson Most New Websites Learn Too Late
When I first started building websites, I carried a quiet assumption with me. If I wrote thoughtful content, structured it carefully, and followed SEO best practices, people would eventually find… Read more: Publishing vs Distribution: The Lesson Most New Websites Learn Too Late