Turning curiosity into strategy
SEOandCROJourney.com documents my transition into digital marketing through structured experimentation, behavioural analysis, SEO, CRO, and real-world testing. Instead of writing about marketing theoretically, I’m building websites, analysing user behaviour, running experiments, and documenting what actually happens.
A practical reflection on moving beyond SEO tutorials and into experimentation, behavioural analysis, analytics, and understanding how people actually interact with websites.
This article explains how my learning journey evolved from understanding search engines to understanding marketing itself.
Why I’m Learning SEO and CRO | My Digital Marketing Journey
Hi, I’m Chris Hinksman — an Australian who recently traded the beaches of home for the cobblestones of Lithuania.
Why I Built a Second Website as a Marketing Experiment Platform
There’s something slightly uncomfortable about starting again.
What Happens in the First 60 Days of a New Website?
Launching a new website creates an interesting tension between expectation and reality.
What Actually Drives Clicks? A 4-Week Experiment on Hook Strategy
A 4-week test of messaging strategy, user behaviour, and measurement accuracy
The Marketing Strategy Behind The Frictionless Man
Designing a live content platform to test audience psychology, SEO, and behavioural marketing in real time.
What Google Analytics 4 Changed About How I Think About Behaviour
When I first started learning digital marketing, I assumed analytics was mostly about traffic.
What Should a Marketing Strategy Actually Measure?
Marketing strategy isn't just about traffic. Here's how I think about measuring whether your marketing is actually working.
From Search to Action: Understanding the Customer Journey
SEO isn't simply about getting someone to click; it's about understanding what happens next and turning attention into action.
How to Conduct an SEO Audit Without Getting Lost in the Data
An SEO audit can quickly become overwhelming, so here's a practical approach to finding what matters and what actually needs fixing.