When I started Experiment 2, I thought I was testing engagement. At least, that was the intention on paper. The goal was to understand what happened after somebody clicked. Could small changes to content structure, pacing, and article introductions improve engagement quality once visitors arrived on the page? What I didn’t expect was for the […]
Why Audience Alignment Matters More Than Traffic Volume Read More »
One of the unexpected benefits of building The Frictionless Man has been discovering how differently marketing feels when you stop studying theory and start observing behaviour directly. Before launching the website, I spent a lot of time reading about SEO, conversion rate optimisation, messaging psychology, behavioural economics, and content strategy. Like most marketers, I understood
What Makes a Marketing Experiment Worth Running? My Marketing Experiment Framework Read More »
Over the past several weeks, I’ve been continuing a behavioural marketing experiment on a small website I built called The Frictionless Man — a project originally created to explore how messaging, psychology, and content structure influence user behaviour online. The first phase of the experiment focused primarily on click behaviour. I tested different Facebook hook
