Experiment

Experiment 2 forms part of The Frictionless Man Growth Strategy, where I’m documenting every experiment, lesson and adjustment while building the website in public. When I decided to build a website from scratch, I thought I understood what success would look like. Publish useful articles. Learn SEO. Watch Google gradually send visitors. Improve what wasn’t […]

Four weeks ago I wasn’t thinking about traffic. I was thinking about whether Google would even find the website. That probably sounds strange, but when you’re building something from scratch there are stages you simply can’t skip. Before visitors, there has to be indexing, before indexing, there has to be content and before content, there

When I started Experiment 2, I thought I was testing engagement. At least, that was the intention on paper. The goal was to understand what happened after somebody clicked. Could small changes to content structure, pacing, and article introductions improve engagement quality once visitors arrived on the page? What I didn’t expect was for the

One of the unexpected benefits of building The Frictionless Man has been discovering how differently marketing feels when you stop studying theory and start observing behaviour directly. Before launching the website, I spent a lot of time reading about SEO, conversion rate optimisation, messaging psychology, behavioural economics, and content strategy. Like most marketers, I understood

Over the past several weeks, I’ve been continuing a behavioural marketing experiment on a small website I built called The Frictionless Man — a project originally created to explore how messaging, psychology, and content structure influence user behaviour online. The first phase of the experiment focused primarily on click behaviour. I tested different Facebook hook