Design

SEO isn’t simply about getting someone to click. It’s about understanding what they are trying to do next. When I first started learning SEO, I thought a lot about getting pages found. Find the right keyword, optimise the page, improve the title, create useful content and hopefully Google will reward the work with more visibility […]

Good positioning doesn’t begin with what a business wants to say. It begins with understanding what the audience already cares about. There is a tendency to make marketing positioning sound more complicated than it really is. Businesses spend time developing mission statements, brand values, taglines and lists of things that supposedly make them different, and

One of the easiest traps to fall into when learning digital marketing is to start with the data. How many visitors did the website receive? How many clicks did the campaign generate? How many people engaged with the post? What was the conversion rate? The numbers are there, the dashboards are full of them and,