Design

There is a point in almost every marketing project where everything starts to feel important. The website needs improving, SEO needs attention, the social channels haven’t been posted consistently enough, the email list could be growing faster, the customer journey needs work, there are competitors doing things you aren’t doing, someone has suggested a new

SEO isn’t simply about getting someone to click; it’s about understanding what happens next and turning attention into action.

Effective marketing positioning starts with understanding who you’re speaking to, what they need, and why they should choose you.

Marketing strategy isn’t just about traffic. Here’s how I think about measuring whether your marketing is actually working.