Digital

Building a Content Brand in Public Using SEO, CRO and Behavioural Marketing If somebody asked me six months ago how to build a website, my answer would have been simple. Write good content.Get some backlinks.Hope Google notices. I don’t think that anymore. Building The Frictionless Man has taught me that successful websites aren’t built through […]

For a long time, I thought about search intent almost entirely through Google. Someone types a phrase into a search bar because they want something. They may want an answer, a product, a comparison, a local service or a solution to a problem. The job of the content creator is to understand what they are