Hi, my name is Chris Hinksman, I am an Australian who has recently moved to Lithuania. After nearly two decades in the pharmaceutical industry, I learned a lot about precision, compliance, and the importance of clear communication. What I didn’t expect was how much I’d enjoy understanding why people make the choices they do—why they click, why they hesitate, and what ultimately earns their trust. Somewhere along the way, I realised I wanted a new challenge. One that brought together strategy, creativity, and human behaviour.

That’s where SEO and CRO come in.

I’ve always been curious about what actually makes a website work—what grabs someone’s attention, what gets ignored, how a few words can shift the whole experience, and what turns a casual visitor into someone who sticks around.

This website is my documented journey into SEO and CRO: what I’m learning, experimenting with, testing, breaking, fixing, and improving. It’s part personal transformation and part professional reinvention.

Outside of this transition, I’m someone who loves solving problems, digging into data, and finding patterns where others might not look. I’m endlessly curious, occasionally nerdy, and always driven by the idea that small improvements can create big impact. When I’m not exploring the world of search and optimization, you can probably find me spending time with my family, taking photos, or discovering what Lithuania has to offer.

This journey is new, exciting, and a little uncomfortable at times. But that’s exactly why I’m here. And if you’re reading this, I’m glad you’re here too.